10 Most Popular Brands in America

6 min read

Some time ago we told you about the ten most popular brands in the world. Well, now we’ve turned our attention to the States. Here are the top ten most beloved brands in America.

10. Clorox

Source: Wikimedia Commons By Vox Efx from Baltimore, United States [CC BY 2.0 (https://creativecommons.org/licenses/by/2.0)]

This brand made its debut in 1913. It originally sold only bleach, but has since acquired brands such as Formula 409 cleaner, Kitchen Bouquet browning and seasoning sauce, and Hidden Valley Ranch dressings.

-A $500 investment was all it took to found America’s first commercial liquid bleach factory, the Electro-Alkaline Company. That was the company’s name, but everyone kept referring to them by their most popular product’s name, Clorox, so, they renamed the company “Clorox.”
-Three years prior to the erection of the Hollywood sign in Los Angeles, a giant Clorox billboard greeted Bay Area ferry riders.
-Clorox is the most popular brand in Alabama.

9. Campbell’s Soup and Colgate

Campbells And Colgate
Sources: Wikimedia Commons By Tony Webster from Portland, Oregon, United States [CC BY 2.0 (https://creativecommons.org/licenses/by/2.0)] and Pixabay

Tied for ninth place is Campbell’s Soup and Colgate. Started in 1869 by fruit merchant Joseph Campbell and icebox manufacturer Abraham Anderson, the Campbell Soup Company products became a household staple and received national acclaim by 1911.

-The first Campbell Soup Company plant opened in Camden, New Jersey.
-In 1897, Campbell, along with chemist John T. Dorrance, invented condensed soup.
-Campbell’s is the most popular brand in South Dakota.

According to Brand Footprint, the Colgate brand is purchased by more than half the households in the world! While it’s most known for selling oral hygiene products, Colgate (now called Colgate-Palmolive) also sells soaps, deodorants, pet food, household cleaners, and more.

-Colgate & Company, as it was called in the 1890s, sold the first toothpaste in a tube. It was called Colgate’s Ribbon Dental Cream.
-Colgate didn’t start adding fluoride–a known cavity fighter and enamel protectant–to its toothpaste until 1968.
-In 1890, Madison University in Hamilton, N.Y., changed its name to Colgate University in honor of the Colgate family. They were longtime financial supporters of the institution.

8. YouTube

Source: Pixabay

YouTube is the world’s largest video sharing website. And, it’s no wonder. According to Mashable, in 2011 more video content was uploaded to YouTube in a 60-day period than the three major U.S. television networks created in 60 years!

-YouTube began as a video dating site called “Tune In Hook Up.”
-The first YouTube video was a shot captured at the San Diego Zoo showing YouTube co-founder Jawed Karim in front of the elephant enclosure talking about long trunks.
-YouTube is the most popular brand in Mississippi.

7. Betty Crocker

Betty Crocker
Source: Wikimedia Commons By Waterm3lon10100 – Own work, CC BY-SA 4.0, https://commons.wikimedia.org/w/index.php?curid=67203728

In 1945, Fortune magazine declared Betty Crocker the second most popular woman in America, after Eleanor Roosevelt. And, as popular as her products were then and still are now, Betty Crocker isn’t actually a real person. She’s the product of an ad campaign developed by a flour milling company now known as General Mills. Her last name came from the company’s former director, William G. Crocker. “Betty” was chosen as her first name because they thought it sounded wholesome and cheerful.

FUN FACT: Betty Crocker is the most popular brand in Maine, North Dakota, and Wisconsin.

6. Sony

Source: Pixabay

This electronics giant was founded in 1946 with a capital of 190,000 yen and about 20 employees. Sony was originally called Tokyo Telecommunications Engineering Corporation, and it’s purpose was to “establish an ideal factory that stresses a spirit of freedom and open mindedness that will, through technology, contribute to Japanese culture,” according to Sony’s website.

-Sony’s first consumer product was an electric rice cooker.
-Tokyo Telecommunications Engineering Corporation was officially renamed “Sony” in January 1958. The name was derived from the Latin sonus (“sound”).

5. Kellogg’s

Source: Wikimedia Commons By Rept0n1x [CC BY-SA 3.0 (https://creativecommons.org/licenses/by-sa/3.0)]

This brand is over 100 years old and is still going strong. It got its start in the U.S. in 1898 and has since expanded in 180 countries worldwide. Canada was the first country outside of the U.S. that Kellogg’s Corn Flakes was introduced. That was back in 1914.

-Brothers W.K. Kellogg and Dr. John Harvey Kellogg invented cereal by accident. According to the company’s website, “they accidentally flaked wheat berry. W.K. kept experimenting until he flaked corn, and created the delicious recipe for Kellogg’s Corn Flakes.”
-Kellogg’s is the most popular brand in Nebraska.

4. Amazon and UPS

Amazon And Ups
Source: Wikimedia Commons By By Thomas photography [CC BY-SA 4.0 (https://creativecommons.org/licenses/by-sa/4.0)] and Wikimedia Commons By Qualle [CC BY-SA 3.0 (http://creativecommons.org/licenses/by-sa/3.0/)]

Tied for fourth place is Amazon and UPS. Interestingly enough, Amazon almost didn’t make this list. That’s because the company, which got its start in 1994 as a bookseller, came close to going bankrupt in the wake of the 2000 dot-com crash. But, thanks to the quick thinking of Warren Jenson, Amazon’s former CFO, the company made some timely stock market deals that provided a comfortable cushion against a failing economy. And, by 1999, Amazon was also selling consumer electronics, home-improvement items, toys, games, and much more.

FUN FACT: Amazon is the most popular brand in Washington, the company’s home state.

Getting its start in 1907, UPS is now the world’s largest package delivery company. Originally known as the American Messenger Company, founder James Casey started the company with just $100, which he borrowed from a friend. Casey and business partner Claude Ryan initially focused on package delivery for retail stores, but began delivering throughout Seattle for its largest client, the United States Post Office. In 1919 the company expanded beyond Seattle to Oakland and took on the name United Parcel Service.

FUN FACT: UPS is the most popular brand in Arizona, Idaho, Illinois, Maryland, New Mexico, Texas, and Utah.

3. Pillsbury

Source: Wikimedia Commons By Giora Eshkol

Pillsbury was founded in 1869 by Charles A. Pillsbury, who purchased a share in a Minneapolis flour mill. In 1872, the company was reorganized as C.A. Pillsbury and Company, and in 1889 it was sold to an English syndicate. It was owned by British company Grand Metropolitan, PLC from 1989 to 2001. It was at this time that Pillsbury’s rival, General Mills, acquired most of Pillsbury’s assets.

-Pillsbury is the most popular brand in Minnesota, the state where it was founded.
-In 1972, Pillsbury began purchasing Burger King restaurants and eventually ended up owning the entire chain.

2. Hershey’s

Source: Pixabay

Milton Hershey had a desire was to make people happy, so he founded the Hershey’s chocolate factory in Pennsylvania. We’re not sure why he thought chocolate would make people happy–aside from the obvious–but we think it might have had something to do with the fact that chocolate was once a luxury enjoyed only by the rich. So, instead of thinking only about the rich, Milton decided to build a factory that made chocolate treats everyone could afford.

-The very first Hershey’s product available to the public was Hershey’s Cocoa. It was introduced in 1894.
-Hershey’s Kisses were introduced in 1907. At that time, they were wrapped in foil by hand.
-Hershey’s is the most popular brand in Pennsylvania. No surprise there, right?

1. Google

Source: Pixabay

Not only is Google America’s most popular brand, it’s also the world’s most popular search engine. It got its start in 1995 at Stanford University when fellow students Larry Page and Sergey Brin “built a search engine that used links to determine the importance of individual pages on the World Wide Web,” according to Google’s website. “Over the next few years, Google caught the attention of not only the academic community, but Silicon Valley investors as well. In August 1998, Sun co-founder Andy Bechtolsheim wrote Larry and Sergey a check for $100,000, and Google Inc. was officially born.”

FUN FACT: Google was initially called “Backrub.”


What’s your favorite brand(s)? Let us know in the comments below. Thanks for reading!