4. It Went by Another Name
When Burger King first tried to expand into the San Antonio area, it had to call its Whopper sandwich the “Deluxe” instead. That’s because a chain called Whopper Burger held the rights to the name “Whopper.” As a result, Burger King was barred from doing business there for several years. And, when Burger King was finally able to open in San Antonio, they couldn’t use the word “Whopper” in any of its advertising. According to MySanAntonio.com, the dispute was finally settled in 1983 when the owner of the Whopper Burger chain passed away and his widow decided to sell the chain to two Florida-based Burger King franchisees who then sold it to a subsidiary of Burger King.
3. The Whopper Jr. Was Unplanned
Most people probably think the Whopper Jr. was a marketing gimmick, but it actually came about by chance. This slightly smaller version of the Whopper sandwich made its debut in 1963 at the grand opening of a Burger King in Puerto Rico when an employee noticed that the molds needed to make the buns for the Whopper hadn’t arrived. So, he decided to substitute them with traditional hamburger buns instead. The restaurant adopted the idea soon after, and the employee was inducted into the Burger King Hall of Fame. He eventually became CEO of Caribbean Restaurants, the parent company of Burger King locations in Puerto Rico.
2. It Helped Launch Ellen DeGeneres’ Career
When Ellen DeGeneres was in her 20s, she stepped on stage to perform her very first comedy routine at a fundraiser she and her friends were attending. In her hand was a meal she had purchased from Burger King that consisted of a Whopper, fries, and a milkshake. According to MSN, DeGeneres said her performance wasn’t all that great. “People enjoyed me eating onstage and not talking,” she said. She was wrong, however. Someone in the audience enjoyed her act–so much so that she was invited to perform at a nearby university, and the rest is history.
1. It Caused People to Lose Facebook Friends
A marketing promotion called the “Whopper Sacrifice” led to the unfriending of nearly 234,000 people on Facebook. That’s because Burger King promised Facebook users a coupon for a free Whopper for every ten friends they deleted on the social networking site. The promotion came to a screeching halt, however, after Facebook asked the fast food chain to remove a feature from the app that sent notifications to users, telling them that they’d been unfriended for a free hamburger. According to The New York Times, a spokesperson from Facebook said the social networking site was concerned the notification would create privacy issues. “While Facebook was a great sport, they did ask for changes that would have resulted in a different approach to our application, counter to what we developed,” Burger King said in a statement to The New York Times. “Ultimately, based on philosophical differences, we decided to conclude the campaign and chose to ‘sacrifice’ the application.”
Who knew that a sandwich could be so complicated, LOL! Anyway, thanks for reading, and happy eating!