13 Logos With Clever Hidden Messages

6 min read
Logo Hidden

A logo is an image used to identify who and what a company, product or brand is all about. But, sometimes, there is more to logos than meets the eye.

Designers will often incorporate hidden elements that depict specific attributes about the company, product or brand. That being said, here are 13 logos that contain hidden messages.

13. FedEx


If you look at the space between the “E” and the “x” in the FedEx logo, you will see that the company snuck an arrow in there. Pretty cool, huh? We bet now that you’ve seen it, you can’t unsee it, lol! Anyway, according to the shipping company’s website, this arrow depicts speed, direction, and precision, all of which are the FedEx Corporation’s attributes.

FUN FACT: The FedEx logo has won over 40 awards, including Rolling Stone Magazine’s “eight best logos of the past 35 years.”

12. Tostitos

Tostitos Logo
Source: Wikipedia

At first glance, there doesn’t appear to be too much going on here. It’s just your average, run-of-the-mill, fun logo. But, to the trained eye, there’s something much deeper being said. If you look at the two ‘Ts’ and the ‘i’ in the middle of the logo, you can see two people eating a Tostitos chip with a bowl of salsa.

“Tostitos plays a role as a ‘social snack,’ helping to create connections between friends and families, whether it’s at a party, during the ‘big game,’ or at simple everyday get-togethers. The new logo brings to life this idea of making connections,” the company said in a 2004 press release.

11. Goodwill

Goodwill Logo
Source: Wikimedia Commons

The lowercase “g” at the top left corner of the Goodwill logo doubles as a smiley face. Known as the “Smiling G,” it was designed to represent “the many smiling faces and positive impacts achieved through Goodwill programs and services every day,” the company said in a press release in 2018.

FUN FACT: The lowercase “g” is used twice in the logo — once in the smile and once in the text. However, if you look at the “g” in the text, it also resembles a smiley face.

10. Apple

Apple Logo
Source: Pixabay

Okay, so there are several theories behind the hidden meaning of Apple’s logo. Some say that this partially bitten apple is meant to represent knowledge, like in the story of Adam and Eve. Others say that the designer included a bite mark so that when the logo was scaled down, it wouldn’t look like a cherry.

According to an article published by BrightSide.me, Rob Yanov, the logo designer, said he came up with the idea after purchasing some apples.

Yanov said, “I bought a whole bag of apples, placed them in a bowl, and spent time drawing them for a week, trying to break the image down into something simple. Taking a bite out of an apple was part of the experiment, and completely by coincidence, I realized that ‘bite’ sounded the same as the computer term ‘byte.'” And, thus, the Apple logo, as we know it today, was born.

9. Ray-Ban

Ray Ban Logo
Source: Wikimedia Commons By Amin

There couldn’t possibly be a hidden message in the Ray-Ban logo, right? After all, it’s just a sleek font that matches the sleek style of Ray-Ban eyewear. On the contrary, there is a hidden message — well, more like a hidden image.

Look closely at the letter “B” in the logo, then tilt your head slightly to the left. Do you see it? Yes, it’s a pair of sunglasses!

Knock-off Ray-Bans are actually quite common — as is the case with most designer wear. Thankfully, there are ways to spot the difference between the real thing and those of lesser quality. It’s all in the logo. It should be stamped on instead of painted on. If it scratches off, then it’s painted on, and you know it’s a fake.

8. GameCube

Gamecube Logo
Source: Wikimedia Commons By Nintendo

Serious gamers know all of the tricks when changing the Nintendo GameCube logo on the startup screen. But, what these guys probably don’t know is that the GameCube logo contains a hidden message.

The image is more than just a cube inside of a bigger cube. If you look at the negative (empty) space between and around the two cubes, you will see the letters “G” and “C,” which stand for GameCube, of course! Pretty neat, huh?

7. Amazon


At first glance, it might look like this logo is smiling. And, you’d be right to think that. That’s because the Amazon logo was designed to represent the company’s philosophy — happy, smiling customers.

But, there’s a deeper meaning to that smiling arrow. If you notice, the arrow is connecting the letters “A” and “Z,” signifying that you’ll find everything you need from A to Z on Amazon.com.

6. Hershey’s Kisses

Hersheys Kisses Logo
Source: Wikimedia Commons By Jim Henderson

What’s better than a Hershey’s Kiss? Two Hershey’s Kisses, of course! And, that’s exactly what appears in the Hershey’s Kisses logo — an extra Hershey’s Kiss.

So, the next time you go to peel off that foil wrapping and enjoy the chocolatey goodness we’ve all come to know and love, tilt your head to the left and take a look at the space between the “K” and the “I” and you’ll notice a Hershey’s Kiss planted right there. Muah!

5. Wendy’s

Wendys Logo
Source: Wikimedia Commons

When Wendy’s updated its logo a few years back, customers noticed something strange. Perhaps you’ve seen it. Or, maybe you haven’t. Either way, there’s a hidden message embedded right in Wendy’s (the little girl, that is) shirt collar. Look closely, and you can see the word “mom.” This perfectly coincides with Wendy’s brand identity, which emphasizes a home-cooked feeling. Subliminal messaging at its finest, right? Maybe not.

According to an article published by BestLifeOnline.com, Wendy’s has said that the inclusion of the word “mom” was unintentional and that there’s absolutely no subliminal messaging going on there — at least they didn’t intend for it to be anyway.

Regardless, “this is something you may not notice consciously for years, but unconsciously it will leave an imprint on your brain, and you will associate it with the brand,” StockLogos.com wrote.

4. Baskin-Robbins

Baskin Robbins Logo
Source: Pixabay

Have you ever wondered why the “B” and the “R” in the Baskin-Robbins logo are two-toned? It could be that they wanted to make the logo pop a bit more. But there’s actually another reason why. If you cover the blue portion of the letters so that only the pink portion remains, you’ll see the number 31.

This number represents how many flavors of ice cream Baskin-Robbins serves. It’s also “meant to convey the fun and energy of the Baskin-Robbins brand,” Carol Austin, VP of marketing for Baskin-Robbins, told CNBC, “the 31 stands for our belief that our guests should have the opportunity to explore a fun, new ice cream flavor every day of the month.”

3. Gillette

Source: Gillette

If you’re not careful, you could glance at Gillette’s logo and completely miss the hidden message contained within it. In fact, you don’t even have to just glance at it. You could stare at it for hours on end and still miss it!

Okay, perhaps it might not take you that long to get it, but we guarantee that you, at the very least, will not see it right away. So, for those of you who still don’t see it, we’ll tell you what it is: Gillette cut off the tips of the letters “G” and “i” in the logo to create a razor-sharp look and feel. The look and feel demonstrate the precision of their razors.

2. Coca-Cola

Coca Cola Logo
Source: Pixabay

The Coca-Cola logo is a type of design known as a wordmark. A wordmark is a type of logo that focuses on the business name alone. Nothing is hidden in that, right? Wrong! If you look at the space between the letters “o” and “l,” you can see the Danish flag.

According to an article published by BrightSide.me, the flag in the logo is purely coincidental. However, that hasn’t stopped Coca-Cola from taking advantage of this coincidence by using it as part of its marketing campaigns in Denmark.

1. Cisco

Cisco Logo
Source: Wikimedia Commons

Those familiar with Cisco know that the lines in its logo represent a digital signal. But, they may not have known that those lines also represent the Golden Gate Bridge, the iconic landmark in the city where the telecommunications company got its start.

-The name Cisco comes from the end part of the name “San Francisco.
The original logo was red and inspired by the Golden Gate Bridge’s orange and red color. The design of the logo also looked a lot like the actual shape of the bridge.