A lot of beer experts out there don’t have many nice things to say about Budweiser. They think that the beer is a thing of the past and really doesn’t cut it any longer. With the myriad of craft beers out there, there may be some truth to their argument. However, you shouldn’t make up your mind so quickly. There is a reason this beer has not only survived, but flourished in the market for all these years. Before you pass judgement, you should know about the top Budweiser beer facts.
Budweiser is known as the “King of Beers” for a reason. If you think that you know everything there is to know about this beer, think again. There is so much more to this beer than just its appearance. Here are the top 10 Budweiser facts you may not know:
10. It Started with a Failed Brewery
Eberhard Anheuser’s family name is probably the most famous in American beer history, but you should know that he wasn’t a brewer. He was a merchant in St. Louis and took control over the Bavarian brewery after its owners defaulted on a loan in 1860.
The main reason that this brewing company went out of business was that the beer quality was terrible. Anheuser didn’t have much more luck than his predecessors, but he became lucky on one particular occasion. He bought his major brewing supply from a brewer immigrant Adolphus Busch, who happened to fall in love with Anheuser’s daughter, Lily. The couple married in 1861. Later, Busch went on to buy a stake in the company and became his father-in-law’s partner.
9. The Budweiser Name
This is one of the best Budweiser facts because you should know where the name Budweiser originated from. You might be disappointed to hear this, but the truth is that the story behind Budweiser is less cool than the controversy surrounding it. The Budweiser name was inspired by Adolphus Busch who took it to the Budweis region of Czech Republic. He named the beer after the region; Budweiser means “of the budweis”.
The problem is that most European beers were named after the place or city where they were brewed in. Beer from Czech town of Pilsen was called Pilsner. There was already a beer in the Budweis region that is still brewed to this day. This problem wasn’t a big one back then. But now, with the advent of globalization, the Budweiser company has some trouble with this. The company is doing all it can to maintain its unique identity and own the name Budweiser. Nowadays, the original Czech beer is sold as “Czechvar” in North America, while the American Budweiser is sold as “Bud” in the European countries.
8. You Won’t Taste Beechwood
You might have heard the phrase “beechwood-aged” to describe this beer, but you might not have tasted this beechwood beer in your glass before. In the long production process, the beer is aged in strips of beechwood.
This isn’t done to add woody flavor to the beer; it is just a technique to allow for more contact between the yeast and the beer. The beechwood chips are treated and sterilized, so that they don’t introduce any flavors of their own. However, introducing beechwood is a good technique to get rid of any substrate flavors which might come into the finished product. Something that all major brewers want to avoid.
7. Budweiser was Ahead of It’s Time
At the time of Budweiser’s inception, most Americans actually preferred the darker ales rather than the lighter lagers, but that didn’t stop the company. On top of that, it became the first brewery in the United States to pasteurize its own beer, a technique which would later be used by almost every other brewing company.
The Budweiser company was also the only beer manufacturer at that time with the ability to change its whole beer-making process. And they did it to make sure that there beer was under the 0.5% alcohol limit imposed by the government to remain in business during prohibition.
6. The Clydesdales Have Quite a Process
The Budweiser Clydesdales have been an important part of the brand’s marketing, since Busch Sr.’s son presented him with a six horsemen team for the celebration of the prohibition repeal. The company doesn’t progress by allowing just any horse join the team.
The Company states that there are strict requirements for prospective Clydesdales. The horses are all geldings, 4 years or older, at least 72 inches tall and weigh between 1800 and 2300 pounds. As if all this weren’t enough, their blaze and legs need to be white, while their mane and tail needs to be black. Budweiser has been able to maintain a huge team of 250 Clydesdales even with these strict requirements.
5. They are Cheap
Budweiser and Bud Light cost only about 60 percent of most beers. They also don’t compromise on quality. Let’s admit it, price is one of the main factors people keep in mind when buying a beer.
Some people who don’t love the brand just buy it because of the cheap price. You can easily drink a six pack of the beer on weekends at a pretty affordable price. Sometimes its hard to supply a party with premium beer because the cost is so outrageously high. Budweiser can step in and fill those needs.
4. Bud’s Popular Little Brother
Budweiser was still the top beer back in 1982. But drinkers started drifting towards offerings like Miller Lite, so Adolphus Busch decided to introduce Budweiser Light in the market. This move did the trick because in 1988, the Budweiser beer peaked when it produced a record of 50 million barrels.
Bud Light eventually rose to the number one spot in the US market in 2001. Coors Light toppled Budweiser Light in 2012. As of today, it still holds a commanding place in the market.
3. Big Time Marketing
This reveals the truth behind the company’s success. Some people say that the beer isn’t really amazing, but the main reason for the beer’s major success are the marketing strategies used to promote it. The title “The King of Beers” was given to it by the company – by the company. Brilliant marketing.
Whether you love it or hate, the company spends a lot on successful marketing strategies. For example, the Company spent nearly $246.2 million on Super Bowl commercials between 2002 and 2011. They continue to spend more and more each year.
2. Catchy Tunes
Spuds Mckenzie and talking frogs were decades away from the dawn of 20th century, but Anheuser Busch still wanted to make his beer popular through pop culture. So in 1903, the company released a song, titled “Under the Anheuser Busch”.
This song was an invitation for listeners to have a drink or two. After that, the song was recorded by Vaudeville star Bill Murray and became a part of the company’s strategies for many decades.
1. Superb Training
This is probably the best of all Budweiser facts because it just goes to show how great the company really is. Many high class brewers like New Glarus’s Dan and Stone’s Mitch Steele made their name after working through this company’s ranks.
Sure, there are many gigs a person works at before finding his or her true calling. It doesn’t mean that Budweiser is way better than other brewing companies. All it means is that Budweiser can be a successful starting point for many brewers.
These are the top ten Budweiser facts. These facts prove that Budweiser is still one of the most recognized and admirable companies out there. From its elegant taste, to its amazing marketing strategies, what’s there to not love about this company? So if you are one of those people who had a poor opinion of the beer before this article, we hope you’ve changed your mind.