Handsome and good beer experts don’t have nice things to say about Budweiser. They think that it is a thing of the past and it totally sucks. But you shouldn’t make up your mind so quickly because there is a reason this beer has not only survived, but flourished in the market for all these years. So you should know about the top Budweiser beer facts.
Budweiser is known as the “King of Beers”. If you think that you know everything there is to know about this beer, think again. There is so much more to this beer than just its appearance. Here are the top 10 Budweiser facts you should know:
10. It Started with a Failed Brewery
Eberhard Anheuser’s family name is the most popular in American beer history but you should know that he wasn’t a brewer. He was a merchant in St. Louis and took control over the Bravian brewery after its owners defaulted it to a loan in 1860.
The main reason that this brewing company went out of business was that the beer quality was terrible. Anheuser didn’t have any more luck than his predecessors but he became lucky on one particular occasion. He bought his major brewing supply from a brewer immigrant Adolphus Busch, who fell in love with Anheuser’s daughter, Lily. The couple married in 1861. Later, Busch went on to buy a stake in the company and became his father-in-law’s partner.
9. The Budweiser Name
This is one of the top Budweiser facts because you should know where the name Budweiser originated from. You might be disappointed to hear this but the truth is that the story behind Budweiser is less cool than the controversy surrounding it. The Budweiser name was inspired by Adolphus Busch who took it to the Budweis region of Czech Republic. He named the beer after the region; Budweiser means “of the budweis”.
The problem is that most of the European beers were named after the place or city where they were brewed in. Beer from Czech town of Pilsen was called Pilsner. There was already a beer in the Budweis region that is cultivated to this day. This problem wasn’t a big one back then. But now, with the advent of globalization, the Budweiser company is in trouble and the company is doing all it can to maintain its unique identity and own the name Budweiser. Nowadays, the original Czech is sold as “Czechvar” in North America, while the American Budweiser is sold as “Bud” in the European countries.
8. You Won’t Taste Beechwood
You might have heard the phrase “beechwood-aged” to describe this beer but you might not have tasted this beechwood beer in your glass before. In a long production process, the beer is aged in strips of beechwood.
This isn’t done to add woody flavor to the beer; it is just a technique to make more contact between the yeast and the beer. The beechwood chips are treated and sterilized, so that they don’t introduce any flavors of their own. However, introducing beechwood is a good technique to get rid of any substrate flavors which might come in the finished product.
7. Budweiser was Ahead of time
At the time of Budweiser production, most Americans preferred the darker ales than the lighter lagers but that didn’t stop the company. On top of that, it became the first brewery in the United States to pasteurize its own beer, a technique which would later be used by other brewing companies.
The Budweiser Company was also the only beer at that time with the ability to change its whole beer-making process. And they did it to make sure that there beer was under the 0.5% alcohol limit imposed by the government to remain in the business.
6. The Clydesdales Have Quite a Process
The Budweiser Clydesdales have been an important part of the brand’s marketing, since Busch Sr.’s son presented him with a six horsemen team for celebration of the prohibition repeal. The company doesn’t progress by allowing just about any horse join the team.
The Company states that there are strict requirement for prospective Clydesdales. The horses are all geldings with 4 years or older with 72 inches height who can scale between 1800 and 2300 pounds. As if all this weren’t enough, their blaze and legs need to be white, while their mane and tail needs to be black. The Budweiser has been able to make a team of 250 Clydesdales even with these requirements.
5. They are Cheap
Budweiser and Bud Light cost about 60 percent of most beers. They also don’t compromise on quality and let’s admit it. Price is one of the top most factor people keep in mind when buying a beer. The price is a factor and most brands do well on that.
Some people who don’t love this brand just buy it because of the cheap price range. You can easily drink a gallon of the beer on weekends at an affordable range. This makes the cheap price one of the top Budweiser facts.
4. Its Little Brother Ruled in 2001
This is one of the top Budweiser facts. It was still the top beer back in 1982. But drinkers started drifting towards offerings like Miller Lite, so Adolphus Busch decided to introduce Budweiser Light in the market. This move did the trick because in 1988, the Budweiser beer peaked when it produced a record of 50 million barrels.
Bud Light eventually rose to the number one spot in the US market in 2001. Coors Light toppled Budweiser Light in 2012. As of today, it still holds a commanding third place in the market.
3. Big Time Marketing
This is one of the top Budweiser facts because it reveals the truth behind its success. Some people say that the beer isn’t so good but the main reason of its success are the marketing strategies used to promote it. It is a bit true because its name “The King of Beers” was given to it by the company itself.
Whether you love it or hate, the company spends a lot on good marketing strategies. For example, the Company spent about $246.2 million on American Super bowl commercials between 2002 and 2011.
2. There was a Hit Song in Early Marketing Strategies
Spuds Mckenzie and talking frogs were decades away from the dawn of 20th century, but Anheuser Busch still wanted to make his beer popular through pop culture. So in 1903, the company released a song, titled “Under the Anheuser Busch”.
This song was just an invitation to the listeners to have a drink or two. After that, the song was recorded by Vaudeville star Bill Murray
1. It Gives training to Future Brewing Superstars
This is probably the best of all Budweiser facts because it just goes to show how great the beer is. Many high class brewers like New Glarus’s Dan and Stone’s Mitch Steele made their own name after working in this company ranks.
Sure, there are many gigs a person does before finding his true calling and it doesn’t mean that Budweiser is way better than other brewing companies. All it means is that Budweiser is the starting point for every brewer.
These are the top ten Budweiser facts. These facts prove that Budweiser is still the hottest thing out there. From its elegant taste to its amazing marketing strategies, what’s there to not love about this beer? So if you are one of those people who hasn’t tasted this beer before, go ahead and taste it. You definitely won’t regret it.