13 Logos With Clever Hidden Messages

6 min read
Logo Hidden

A logo is an image used to identify who and what a company, product or brand is all about. But, sometimes, there is more to logos than meets the eye.

Designers will often incorporate hidden elements that depict specific attributes about the company, product or brand. That being said, here are 13 logos that contain hidden messages.

13. FedEx


If you look at the space between the “E” and the “x” in the FedEx logo, you will see that the company snuck an arrow in there. Pretty cool, huh? We bet now that you’ve seen it, you can’t unsee it, lol! Anyway, according to the shipping company’s website, this arrow depicts speed, direction, and precision, all of which are the FedEx Corporation’s attributes.

FUN FACT: The FedEx logo has won over 40 awards, including Rolling Stone Magazine’s “eight best logos of the past 35 years.”